Wow, who knew a discussion on Rambo would get so deep?! :D
But yeah, the big studios pander to the lowest common denominator. They find something that works, and then they copy it about twenty times until it stops being profitable. There's probably a handful of good super-hero movies left, horror is on it's way out, and monster movies are coming back. But occasionally some good, original movies do get made because it's a personal project of a director or the studio just wants to brag about the awards it can win.
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